Market Entry Strategy Which Is Appropriate In Circumstances Marketing Essay

Market Entry Strategy Which Is Appropriate In Circumstances Marketing Essay INTRODUCTION: The assignment explains that if any firm goes into the international market then what are various types of entry modes and then what can be the various entry strategies. Axinn (2002), state that firms nowadays are enter into international markets much more than before. Therefore, theories regarding globalization that provide realistic mentoring is more significant than it have been discussed in six stages by Kotler Armstrong (2001): Looking at the international environment Deciding whether to go in international market or not Deciding which markets to go in Deciding how to enter in the market Look critically global marketing program, and Deciding on a global market organization Reference: Axinn, C.N Matthyssens, P (2002) Limits of Internationalization theories in an unlimited world. International Marketing Review 19(5), p436-449. Kotler, P., Armstrong, G. (2001). Principles of marketing 9th Ed. Upper Saddle River: Prentice Hall International. DEFINITION OF MARKET ENTRY STRATEGY: According to Green (1995), In literature there is no agreement regarding managerial decision which constitute an entry strategy. Strategy is defined as the firms consistent internal set of objectives and procedures or policies and goals, which support the organizations strengths and weaknesses with the outer opportunities and threats. In other words, if a firms internal variables will be coordinated with external environment to achieve superior performance it shows firms effective strategy is in place. A market entry strategy is formulated a firms decision in regards to organization, market and product before the actual launch of product. Market entry strategies are essential for existence of new firms as they are on the desire path right from the beginning exclusive of differing from their objectives. Several studies revealed that successful launch strategy raise the possibility of firm survival and better performance. According to Sandberg and Hofer (1987), In contrast to any other variables effect of strategy, entrepreneur and structure of industry impact more on performance. The market entry strategy is particularly significant, as it choose number of strategic and planned substitute to the firm in future. We take market entry in a very slow and steady manner because there is lots of risk. Doing business internationally is altogether different from doing business in domestic market. Reference: Green Donna H./Barclay, Donald W./Ryans, Adrian B. (1995), Entry Strategy and Long-Term Performance: Conceptualization and Empirical Examination, in: Journal of Marketing, Vol. 59, pp. 1-16. Sandberg, William R./Hofer, Charles W. (1987), Improving New Venture Performance: The Role of Strategy, Industry Structure, and the Entrepreneur, in: Journal of Business Venturing, Vol. 2, pp. 5-28. FOREIGN MARKET ENTRY MODES: There are different modes in which a domestic firm enters into a international market or the international arena. INTERNATIONAL ENTRY COMPENDIUM Export By Agent/ Distributor Licensing Arrangement Joint Venture Foreign Manufacturing Franchising Arrangement Opening Overseas Office We have almost six types of modes through which we can enter into the international business. Exports through agents or distributors. Opening overseas office. Licensing arrangement. Franchising arrangement. Joint Ventures. Foreign manufacturing. EXPORTS THROUGH AGENTS OR DISTRIBUTORS: We appoint foreign agents in foreign countries and we start getting the business queries from them, this will be the type of process called as doing business through agent. OPENING OVERSEAS OFFICE: Once we are getting business through the agents now we can think in terms of opening our overseas office. So therefore entering into the international markets by opening our own office will further give a push to our sales in that particular country because we have a local presence and we can answer the queries of the overseas buyer. If we can keep our buyers happy we got a position to get more and more sales. LICENSING ARRANGEMENT: If we are already successful in a particular international country, our brands are very popular in that market. Now, we can move out of that particular market by allowing local firm of that particular country to enter into a type of arrangement called licensing arrangement. We give a license to that particular company to start manufacturing our product using our brand name and the technology, but all the investment are made by that particular party, and in lieu if this licensing we are allowed to that foreign company we get the royalty. It means when we are in position to get royalty again we are in a position to have sales in that particular country. We enter into licensing arrangement because we want to enter into some other market to expand our market size. FRANCHISING ARRANGEMENT: It is the arrangement where we identify the type of franchisee who basically interested to take our franchise so this is an arrangement between franchiser and franchisee. Franchisee: The party that is purchasing the franchise from the seller of the franchise. Franchiser: The party that is offering the franchise for sale to the purchaser of the franchise. Franchiser is a export firm who is trying to give its marketing rights to local firm in that country as well as helping that firm in terms of all types of business problems in exchange for a fee. In licensing we take royalty and in franchising we take fee. It is the basic difference between licensing and franchise. Idea is again the same we want to expand our market scope so therefore in certain countries rather than locally produce product in that country we enter into franchising arrangement. McDonalds is the same example of franchising. JOINT VENTURES: Once we have lots of experience and we have accumulated lots of resources we can also enter into certain countries in the form of strategic alliances, these alliances has given a name called joint venture. Joint venture is the type of equity participation. We have so many examples of joint ventures which are already takes place in India. Like joint venture of Hero Honda, there are two companies hero group is the Indian group and Honda group which is from Japan. FOREIGN MANUFACTURING: The company starts manufacturing their product in foreign countries. It means instead of manufacturing product in their own country and then exporting from their and paying the custom duty out there, the foreign firms can think of go out of there country and if they found that the government of that country is promoting industrial investment than they are in position to get the land, and other resources in the terms of finance etc. as well as lots of benefits from the government of that country and then they start local manufacturing in that country and without any type of the partner but on their own. It is also called FDI (Foreign Direct Investment). Reference: Internet WWW page at URL: Foreign market entry modes Quickmba.com. Accessed 08/04/10 from FACTORS INFLUENCING THE CHOICE OF MARKET ENTRY MODE: Several important factors that affect the choice of entry modes are: Market Factors: The size of the target country market is significantly influence on the entry mode. Small market have low break even sales volume so the entry mode must be different (Agent/distributor exporting, licensing and some contractual arrangements). For Markets with high sales potential have entry mode that have high break even sales volume (Branch, subsidiary, exporting and equity investment in local production). Production Factors: Entry mode are largely affected by production factors of targeted country like quality, quantity and cost of raw materials, labors and energy. Economic Factors: Economic infrastructure (Transportation, communication, port facilities etc) also affect the mode of entry into particular country or market. Government Regulations: Defensive Import regulations affect in the form of high tariffs, these regulations make problems an export entry. Geographical Factors: When geographically the distance to the targeted market is too long then cost of transportation becomes a barrier. Dynamism of Country: Economic dynamism of the country also affect the entry mode. Dynamism refers to the rate of investment, growth rate and personal income. Social Cultural Factors: Social and cultural factors are very wide that affect entry mode because of different values language, social structure and different life style of target market country to home country. Reference: Root, F.R (1994). Entry Strategies for international Markets: San Francisco: Jossey Bass Inc. CONCLUSION: For an Organizations or a company thinking of entry into the international arena set of strategic alternatives often changing and depending on the targeted country or market focuses on several ways to enter a foreign market. Organization need to be conscious of how prospective new market may best by still considering the risk and the different economic ,environmental and cultural factors associated with the specific entry strategy (Deresky, 2003). Reference: Deresky, H.(2003). International Management 4th Ed. Pearson Education. (B) Franchising is a common method of entering services markets abroad. What is the special attraction of international franchising to both partners? FRANCHISE: Franchise is a form of business organization in which a company which already has a successful product or service (the franchisor) enters into a continuing contractual relationship with other businesses (franchisees) operating under the franchisors trade name and usually with the franchisors direction, in exchange for a fee. (InvestorWords.com, 2009) Reference: Internet WWW page at URL: Franchise InvestorWords.com, 2009. Accessed 6 August 2009 from BUSINESS FORMAT FRANCHISING: Business format franchising, on the other hand, is defined as an arrangement where a franchisee receives (in addition to the right to sell goods or services) the franchisors designs, quality control and accounting systems, operating procedures, group advertising and promotions, training, and (in case of hotels and travel agencies) worldwide reservation system. (BusinessDictionary.com, 2009). In short, franchising the business format allows small and medium scale franchisees to enjoy economies of scale, brand recognition and loyalty, and strategic support from a large and established franchisor. In return, the franchisor receives a fee for the use of its tradename, trademarks and expertise. More than that, however, the franchisor is able to expand its reach and name recognition with use of the capital investment of the franchisee. Reference: Internet WWW page at URL: Business Format Franchising BusinessDictionary.com, 2009. Accessed 6 August 2009 from INTERNATIONAL MARKET ENTRY STRATEGY: A business format franchise, from its very definition, is designed to replicate the totality of the franchisors business concept in different location; if the franchise is multinational, then the different locations may well be situated in different countries. More than just the trademarks and product design, the business format franchise makes use of the franchisors marketing strategy and plan, operating manuals and standards, and quality control. (Preble and Hoffman, 1995, p. 80) Growth in this area has been so predominant that it is forecasted to be the main (if not nearly exclusive) form of franchising internationally in the 21st century. Business format franchising has become the main vehicle by which multinational business have been able to take advantage of the unprecedented growth of international opportunities. (Preble and Hoffman, 1995, p. 80) There are, according to Preble and Hoffman (2006) three generic approaches or experiences in global franchising strategies: the first mover, platform, and conversion approaches. The first- and early-mover strategies are those strategies which suggest that early entrants into the industry, or pioneers, attain market dominance (i.e., traditionally enjoy larger market shares) over their competitors who arrive later. For this strategy, the timing of market entry is of greatest importance to the success of the franchise. Preble and Hoffman cite Makadok (1998) as a study that such advantages in pricing and share advantage indeed materialize, and are of surprisingly longstanding (or sustainable) duration. First movers exhibit a greater aggressiveness in pursuing strategic investments in research and development, advertising, promotion and distribution. It was determined that Franchisors facing domestic market saturation and rapidly growing markets abroad are more likely to utilize first-mover strategies for international expansion. (Preble Hoffman, 2006, p. 36). The second category of global franchising strategies is that of platform strategies. This involves selecting the most ideal (or at least most advantageous, usually the most business-friendly) country in a region and establishing its platform in that country first, and then eventually expanding into neighboring nations. It is also called an incremental phased approach (Gupta Govindarajan, 2000). This is ideal for expansion into regions wherein the countries comprising the region differ in their levels of organizational development, political stability and cultural traits (Preble Hoffman, 2006, p.39) Situating in a business-friendly country helps to minimize the risk of entry into a region which may either not be open to the companys presence there, or that do not possess the infrastructure and facilities needed for business to flourish. It is recommended that entry into dissimilar markets should be attempted or undertaken only by experienced franchisors. The last classification of strategies for business format franchising is known as conversion strategies. This involves the franchisor adding new franchisees to the network through the acquisition of independent businesses, business chains, or franchisees from other franchise systems in short, it is a process similar to reverse franchising. The business already exists; the business format franchisor merely converts these existing establishments to include them in the franchisors own system. Conversion franchising is best suited to the penetration of mature and already crowded and costly markets, by acquiring existing locations, sometimes in prime, expensive, real estate, eliminating competitors, and benefit from the franchisees existing business network and connections. The franchisor could also take advantage of the franchisees critical resources and skills from which can be developed sources of competitive advantages. The acquired firm, on the other hand, benefits from a source of managerial acumen from the franchisor, aside from the acquisition of a known brand, new technology, logistical support and training. In summarizing these strategies, it is readily apparent that conversion strategies provides the greatest opportunity for not only experienced but also inexperienced franchisors to penetrate international markets and expand operations even in saturated and highly competitive business environments. Reference: Preble, J F Hoffman, R C (1995) Franchising Systems Around the Globe: A Status Report Journal of Small Business Management, Apr95, Vol. 33 Issue 2, p80-88. Preble, J F Hoffman, R C (2006) Strategies for Business Format Franchisors to Expand into Global Markets. Journal of Marketing Channels, Vol. 13 Issue 3, p29-50. The diagram on the page following illustrates the three generic strategies just described. A Contingency Model for Global Franchising Strategies (Source: Preble Hoffman, 2006, p. 45) Reference: Preble, J F Hoffman, R C 2006 Strategies for Business Format Franchisors to Expand into Global Markets. Journal of Marketing Channels, Vol. 13 Issue 3, p29-50. ATTRACTION FOR INTERNATIONAL FRANCHISING: There is some special attraction for both the franchiser and franchisee thats why franchising has been famous around for decades. It is a great approach for business man to hold and drive own business. Same like that it is attractive for the second party in term of operating a business in new environment because they do not have know how of market, cultural and other political and social condition of that particular country. Franchisee should have to do some homework, research the company, and should consult with a franchise consultant before making a final commitment. Franchiser has to do the same research about the countrys political condition, possible social and cultural issues, credibility and previous working experience of the franchisee in the related field. Here are some of the advantages for both the partners in franchising business. LOWER FAILURE RATE: When franchising business is setup there are very low chances to failure of business because franchisee is using the name and fame of the already established organization. On the other hand, franchiser uses the experience and knowledge about the local market, which is very essential for survival of any organization. Independent businesses have 70% to 80% chance of failure in the initial critical years while franchising business has 80% chance of surviving. HELP WITH START UP AND BEYOND: Franchisee got lots of help on initial stages of business and operating it afterwards. Most of the franchisee gets all the apparatus, supplies and instruction or even training which is very essential to start the business. In most of the cases, franchisee gets constant training and help with marketing and management. Franchisee will reap the benefits of the companys international marketing campaigns, while the franchiser get benefit in terms of finance by entering into new market. BUYING POWER: Your franchise will gain from the combined buying power of the International Company as the franchisor can manage to pay in bulk and go by the investments along to franchisees. Stock and materials will cost less than if you were operating an independent company. STAR POWER: Most of the well-known franchises have international brand name and recognition. Getting a franchise can be similar to buying a business with built-in consumers. PROFITS: A franchise business can be hugely beneficial and profitable. (Think of McDonalds and KFC, for instance.) Reference: Internet WWW page at URL: Attraction For International Franchising sbinfocanada.about.com, Assessed 10 April 2010 from

Paul Cronan and New England Telephone Company :: essays research papers

1. Identification of the â€Å"critical or relevant facts† from the case† Paul Cronan was working for New England Telephone Company while diagnosed with ARC – Aids Related Complex and started showing symptoms of AIDS. His supervisors started to get concern with his job performance and health due to his very poor attendance, and the increased amount of absences. During spring 1985, Paul had requested permission on two different days to leave work due to a doctor’s appointment. Paul’s supervisor Charles O’Brian refused to grant him permission a third time, unless he informs him on the reason for the appointment. Charles O’Brian told Paul Cronan that it is company practice to inform the person’s supervisor of any matter which could involve affecting the attendance of an employee. Charles O’Brian insisted on knowing the nature of the doctor’s visits. He promised Paul Cronan that the information would be held in confidence. Charles O’Brian instructed Paul Cronan to see the New England Telephone Company’s doctor. The doctor determined that he had AIDS and recommended to see a psychiatrist. Within the company it became public news that he had AIDS. Other employees were getting afraid of the chance of getting AIDS from Paul Cronan. Paul Caronan started to feel very unsafe to return to work and had requested a medical leave. He soon started receiving sickness benefits. Paul Cronan’s physician sent a medical certificate stating that he was considered disabled for an estimated time frame of three months. The benefits for being disabled was approved for the three months and then extended for 9 months. Paul Cronan decided to sue New England Telephone Company for discrimination against his disability. It was decided by Paul Cronan to settle out of court and they had reached an agreement to let him return to work, and reach a financial settlement. They agreed to reassign Paul Cronan to a new facility in Needham. They also denied all of the allegations and had admitted to no wrong doing. New England Telephone Company agreed to educate the new workers about AIDS at the new facility in Needham. New England Telephone Company held an education meeting between workers and AIDS medical specialists. The doctors informed the employees there was no way AIDS can be transmitted with casual contract. The first day that Paul Cronan returned to work he was exposed to threats from his coworkers because of his sexuality and illness.

Pest Pizzahut

ENVIRONMENTAL AND INTERNAL ANALYSIS OF PIZZA HUT In our visit to Pizza Hut we conducted research on PEST (Political, Economic, Social and Technological) Analysis. In the internal analysis of Pizza Hut we have considered SWOT of the Company. PEST (Political, Economic, Social & Technological) i. POLITICAL ISSUES: Political issues include regulatory frame work operating in judicial system which may affect the business in different ways. There are not many political factors in Peshawar affecting Pizza Hut as is lack of competition. Factors such as laws on business employment, pollution and taxation apply on the organization which it has to follow regarding the rules. ii. ECNOMIC FACTORS: If the county’s economy is better so the GDP of the country will be good, this is a green signal for the business as the per capita income of the people will be increased and they will spend more money. In our survey we came to know that most of the people in the beginning of the months spend more and they visit pizza hut very often. When the inflation rate increases the cost of raw material also increases and this leads towards high prices of the products and vice versa. iii. SOCIAL FACTORS: Pizza hut is a multinational and it is basically originated from America so the organization is overwhelmed by western culture. There are social forms of society which consist of Upper class, middle class, middle upper class, lower class and lower class. Every country has cultural norms, values, beliefs and religion which can affect the organization. iv. TECHNOLOGICAL FACTORS: Now a day’s technology is improving so as baking and heating ovens will be of new and efficient technology and will provide efficient service. Due to new technology there are new ways of marketing like internet; telemarketing and the organization can advertise their products with much more faster pace. Computer based customer data that is MIS (managing information system) helps in collecting customer data, daily transactions, future forecasting and decision making. New vehicles will make their service more efficient. ?

Free Essays on I Stand Here Ironing

In the short story â€Å"I Stand Here Ironing† by Tillie Olsen, a mother looks back at her life as her daughter’s parent. In this short story the main characters are a mother and her daughter named Emily. The story is being mentally told by a mother, while ironing, explaining her daughter’s life from an infant to her teenage years. The mother is recalling Emily’s life due to being contacted by a possible counselor at Emily’s school. The mother’s painful reminiscence reflects the theme that a parent’s sincere efforts in raising children are often hampered by outside forces. There is a point in Emily’s life that shows her mother’s sincere efforts in rearing her daughter with the best intentions. The mother is monetarily providing for her daughter but sacrificing the mother-daughter bonding time. The mother is thinking about the time when Emily was eight months old and she had to leave her with a babysitter. The reason due to the mother taking a job and looking for more work was to support her new daughter. Emily’s father left her mother because he â€Å"could no longer endure (he wrote in his good-bye note).† The mother would leave Emily in the daytime â€Å"with the woman downstairs to whom she was no miracle at all.† The mother was nineteen when she gave birth to Emily during the â€Å"pre-relief, pre-WPA (Work Projects Administration) world of depression.† Emily’s mother â€Å"After a while [she] found a job hashing at night so [she] could be with [Emily] days. But it came to where [she] had t o bring her to [Emily’s father’s] family and leave her.† This is just one of the incidents that make the mother question her parenting practices. It seems that no matter what the mother tries to do to help the best interest of her daughter, it does not turn out as she planned. The mother continues to reflect upon Emily’s past years and their life struggles. The mother is still questioning her parental skills... Free Essays on I Stand Here Ironing Free Essays on I Stand Here Ironing Journal for I stand here Ironing In Tillie Olsen’s short autobiographical story I Stand Here Ironing, she gives the reader a glimpse into her life, the choices she made as a mother, and a single parent. The question of whom or what is to blame for Emily’s problematic childhood remains a mystery though, even after having read the story. Does the blame lie on the shoulders of the mother, or is it the circumstances of the world Emily was born into? When analyzing it psychologically, you could even (since the story is an autobiography in which she portrays herself as the mother) attribute the plight to the manner in which the mother was raised. You could even venture out and blame Emily for her own misfortune. The unfortunate circumstances that Emily was born into seem to contribute largely to Emily’s calamity. The mother â€Å"believes,† or tells herself and the person with whom she is speaking, that things such as her husbands abandonment, and her struggling economic situation gave way to little or no chance of proper care and nurturing. She even hints that the volatility of the socioeconomic and political situation of war contributed by mentioning in her final affirmation that she is a â€Å"child of her age, of depression, of war, of fear.† There is no doubt that the mother feels that Emily has been deprived of a â€Å"normal† childhood as defined by the social standards of the time, but never really claims herself as responsible for it. She also implies inadvertently that Emily’s character, or lack there of, contributes to her calamity. She hints at this by giving examples that portray Emily as passive and pessimistic. She speaks of Emily’s lack of â€Å"direct protest and rebellion.† She claims that Emily never had â€Å"the explosions, the tempers, the denunciations, the demands† that were common to three and four year old children. This implies that Emily was too passive, and was not clear enough when expre... Free Essays on I Stand Here Ironing In the short story â€Å"I Stand Here Ironing† by Tillie Olsen, a mother looks back at her life as her daughter’s parent. In this short story the main characters are a mother and her daughter named Emily. The story is being mentally told by a mother, while ironing, explaining her daughter’s life from an infant to her teenage years. The mother is recalling Emily’s life due to being contacted by a possible counselor at Emily’s school. The mother’s painful reminiscence reflects the theme that a parent’s sincere efforts in raising children are often hampered by outside forces. There is a point in Emily’s life that shows her mother’s sincere efforts in rearing her daughter with the best intentions. The mother is monetarily providing for her daughter but sacrificing the mother-daughter bonding time. The mother is thinking about the time when Emily was eight months old and she had to leave her with a babysitter. The reason due to the mother taking a job and looking for more work was to support her new daughter. Emily’s father left her mother because he â€Å"could no longer endure (he wrote in his good-bye note).† The mother would leave Emily in the daytime â€Å"with the woman downstairs to whom she was no miracle at all.† The mother was nineteen when she gave birth to Emily during the â€Å"pre-relief, pre-WPA (Work Projects Administration) world of depression.† Emily’s mother â€Å"After a while [she] found a job hashing at night so [she] could be with [Emily] days. But it came to where [she] had t o bring her to [Emily’s father’s] family and leave her.† This is just one of the incidents that make the mother question her parenting practices. It seems that no matter what the mother tries to do to help the best interest of her daughter, it does not turn out as she planned. The mother continues to reflect upon Emily’s past years and their life struggles. The mother is still questioning her parental skills...

Law and Order Scenerio essays

Law and Order Scenerio essays A young teenage girl by the name of Jackie Lendrix is raped, and an older woman by the name of Karen is murdered and raped in the same area. After she is raped the police start questioning everyone that is a suspect. Jackie tells the D.A. that she was blind folded and couldnt see who it was. The first to be suspected is Mr. Randal. Her dad rents a room in there house to this forty year old man. To make things look more suspicious to the cops is that the room is right next to Jackies. The cops ask if they can have a DNA sample. Mr. Randal agrees. The police find two matches of the DNA which was retrieved from Jackie. Mr. Randals DNA matched it, but so did his friends Charles Enos. Before they question Mr. Randal again, they question Mr. Enos. The police tell him that the DNA found in Jackie was his. He told the police, Why would he want jail bait when he can get it from her mom. The police then question Mr. Randal again. They tell him that the DNA he gave them was the same DNA found in Jackie. He claims that he has sex with the mother for money from Tom her husband. The police have an idea that the dad is sick minded and might be a sexual obsessive Narcissus. He might just use the kids as vicaress sexual partners. The children wont say anything about their parents actions because they love them. This is called child sexual abusive commendation syndrome. The police quickly put their children to a safe house. While picking them up, they find out that Mr. Lendrix has two kids from a different man. To make things worst, Tom is the one that insisted she should have kids from other men to keep their family going. They question Tom. He denies any such action of hurting his girls in anyway. After questioning Tom, the police go to the safe house to question Jackie. Jackie then opens up and tells them that her dad forced a syringe in her vagina. She told him to stop, bu...

Housing for People with Special Needs Essay Example | Topics and Well Written Essays - 1000 words

Housing for People with Special Needs - Essay Example The essay "Housing for People with Special Needs" summarizes the different areas of affordable housings especially associated with the low-income households. The areas covered include special housing needs of elderly and disabled households, discriminatory behaviors and the fair housing programs, home ownership, and income integration. In the real estate and mortgage market of US, the discriminatory behavior has been convicted as illegal by the federal government at all levels. Certain legislations have been made in this regard which demonstrates the illegality of the discriminatory practices in the real estate and the mortgage market including Supreme Court decision of 1948, Fair Housing Act of 1964 and lastly, the Community Reinvestment Act of 1977. With the passage of time, most of the kinds of discriminatory patterns and behaviors in these markets are declared as illegal after enforcement of such legislation by the federal government. The enforcement of fair-housing legislation although has remained inconsistent such that discriminatory behaviors have not been total disappeared, yet there is evidence which shows a real progress in this regard. The evidence reveals that in the real estate housing market, there has been a significant reduction in the discriminatory behavior in relation to house purchasing and renting in the 1990s. Similar kinds of evidence are found in the mortgage market, where the Whites are left way behind than Blacks and Hispanics in relation to home-purchase.

Analysis of an Ethical dilemma part #3 Essay Example | Topics and Well Written Essays - 250 words

Analysis of an Ethical dilemma part #3 - Essay Example The role of nurses is to assist patients recover in line with the principle of beneficence. As such, assisting in euthanasia is in contrary to bioethics. In cases of a severe chronic disease, nurses should invoke personal values and professional ethics and propose palliative care rather than assisted euthanasia. Such moves show a pro-life policy that all nurses subscribe to. Severely ill patients have no capacity to make rational decisions regarding their health. Thus, the nurse should take the role of advisors to show the patients the most rational method of dealing with their situations. The interview shows that the society is also against assisted euthanasia due to the wider effects. Social problems arise as a result of a voluntary death of family members. The nurses are also members of the society and share the same views. In this regard, they should strengthen the societal reliance and trust on the healthcare system. This can be done by abstaining from assisted euthanasia. American Nursing Association. (2013). Position Statement: Euthanasia, Assisted Suicide and Aid in Dying. Retrieved from ANA website: